Liquid I.V. Multiserve

Packaging design for Liquid I.V. Multiserve tubs in both 30 servings (DTC) and 20 servings (retail) sizes. This launch marked a significant milestone for the brand as the first new packaging format outside of the hero stick pack products in boxes and pouches. The tubs debuted in two fan favorite flavors, Lemon Lime and Strawberry, in the original Hydration Multiplier product line and includes a scoop for the customers’ convenience. I led packaging design from concept through completion and set up a new design system that works for a wraparound label format in current and future flavor/product line expansions.